Beginners’ evening at Naas
Wednesday, July 21st, 2010Fair play to Naas racecourse for putting on a beginners’ night this evening. Here’s the deal. You get yourself along to the racecourse, pay your €15 in, get a free €5 betting voucher (that’s a net cost of €10 for you boys down the back), and enjoy a really decent evening’s racing while listening to a couple of people talk through some of the intricacies of the sport during the course of the night.
It’s a great idea, we need more of this. One of the main barriers to entry to this game is the sense that it is a closed shop. This racing world is a strange world to the football fan, with its furlongs and its guineas and its flat caps and its regulars who seem to know everything and say nothing. It can be an intimidating environment with a language and a population of its own, and it isn’t exactly conducive to attracting new blood.
We have all been there. I remember being told by one of the flat-cap men who knew everything not to stand so close to the rail in a manner in which I had rarely been spoken to in the eight years that had gone before, and I remember a bookmaker laughing and saying he had no change when I proffered a one-pound note and asked for 50p win on a 6/4 shot. We have all had to learn. We still do. I remember Dermot Weld once saying that the day you stop learning in this game is the day you should give it up.
Racing For Change(‘s Sake) have tried to go about this the other way across the water. They have got the cart, put it about 40 yards in front of the horse and tried to reverse the horse into it in order that he could go forward. Strange one. They tried this decimal odds thing at Ascot a month or so ago, whereby all the bookmakers agreed to display decimal odds (you know the ones, the Betfair odds, 2.0 and 1.76) on their boards in the ring instead of fractional odds (7/4 and 11/2), and acclaimed it a resounding success, the vox pop said so (“Yes, I really understood those decimal odds” Andy from Leeds), until the bookmakers revealed that turnover had been well down.
It was a crazy experiment. At its core was the notion that we need to change the language and the fundamentals of racing so that non-racegoers can understand it in case they decide to become racegoers, with amazingly scant regard for racing’s current customers. They weren’t even asked. (How much does it cost to attract one new customer and how much does it cost to keep an existing one Henry?) The fundamentals don’t need changing, they just need to be communicated. You don’t see FIFA abolishing the off-side rule because half their potential target audience don’t understand it, do you?
I know if there was a beginners’ evening for ladies hockey, I would get myself along. What’s the difference between a short corner and a long corner, why is one awarded instead of the other, and when is a penalty awarded instead of a short corner? You have to score from inside the semi-circle, right? What if it takes a deflection on the way through, does that count? Is there off-side, or a square ball rule, or something similar? What if you kick the ball by accident? What if an opponent flicks it onto your foot? How does the over-head rule work?
Can you bet in-running?
* For more of Donn’s thoughts, visit www.donnmcclean.com.






